A prospective client wants to know exactly how much weight they will lose before buying sessions. What is an ethical response?
- AOffer a refund if the full package is completed and the target is missed
- BGive 1 kg per week as the expected outcome of the program
- CShow past clients' before-and-after photos as typical outcomes
- DDescribe realistic ranges and individual variability without guarantees
Show answer and explanations
Answer
D
Ethical marketing presents realistic possibilities and the factors that cause individual variation, without promising a specific result.
A
A conditional refund still frames a specific result as assured and shifts focus from realistic expectations.
B
About 0.5–1 kg per week is a recommended target range, not a predicted outcome for an individual.
C
Selected before-and-after photos are not typical and imply results the client may not achieve.
D
Ethical marketing presents realistic possibilities and the factors that cause individual variation, without promising a specific result.